Brianna Lowe

Neon Land is a video work that reimagines the now-ubiquitous neon text trope of contemporary art, displacing its usual context onto gravestones in desolate desert landscapes. In each isolated scene, where solemn messages of love and remembrance would traditionally be engraved, luminous phrases flash with jarring bluntness: “I don’t give a fuck about your life” and “get on my lvl.” These terse, meme-like inscriptions collapse the sincerity typically reserved for mourning into the language of digital detachment.

By replacing heartfelt epitaphs with flippant, nihilistic slogans, Neon Land stages a collision between the fragility of human life and the growing disenchantment with sentimentality, sacredness, and meaning. The work confronts the viewer with the absurd plausibility of a near-future where grief is mediated through irony and disaffection.

Rendered in a stark, hyperreal animation style, the video draws on the visual language of technology and networked communication — glowing texts, barren simulations, and surreal stillness. Beneath the veneer of digital coolness, however, lies a deep unease. Neon Land meditates on the numbing effects of overstimulation, the flattening of emotional depth, and the loss of reverence in an age where nothing is immune to commodification or mockery.